Matt Andresen

Former mascot, banker, co-owner of web analytics co. and financial advising co. Currently PR, content and analytics marketing dude with Cleland Marketing.

18 Ways to Engage and Build Teams in a Social Era

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Social has taken away numerous connection barriers within the workplace, giving companies more direct access to not just push information out to their employees, but to actively engage in ongoing conversation with them and allow them to do the same. All the talk I see is about consumer engagement reaching out and creating conversation with customers and potential customers, but how about with those even more important… your employees, co-workers, and yes, even the dreaded C-Suite.

“Fear has to be left at the door, and social platforms where your employees already live can be leveraged in this respect.”

Companies often forget about their employees and do not realize that not only are they their most valuable asset from a production, sales, operational standpoint, but that they are and should be their most valuable advocates. Empower those who work for you to create conversation and represent your brand—especially those who have a customer service or customer-facing role.

If they build it, service it or sell it, they’re in a perfect position to communicate with your audience in a way that humanizes your brand, but only if you let them. And the best way to begin this process is to not only allow, but empower communication within the organization. Fear has to be left at the door, and social platforms where your employees already live can be leveraged in this respect. Companies that censor employees on social media are only hurting themselves. Use these platforms to build a culture that encourages teamwork, friendship, loyalty and fun… yes, FUN!

“All the talk I see is about consumer engagement reaching out and creating conversation with customers and potential customers, but how about with those even more important… your employees, co-workers, and yes, even the dreaded C-Suite.”

Many companies that are fearful of social media put muzzles on their employees in an effort to control the social conversation. However this conversation is what can add value, create a strong bond with the company and foster relationships that will be the glue that binds, motivates, and drives everyone to succeed.

“Companies that censor employees on social media are only hurting themselves. Use these platforms to build a culture that encourages teamwork, friendship, loyalty and fun… yes, FUN!”

Companies we need to seize the moment and learn to look forward to the things sitting right under all our noses. It can be the simple things that connect employee to employee and leadership to everyone. That type of thinking will tap into our heart’s posture… unite us, make us look out for one another, and build a loyalty that allows a company to thrive for the long-term. It’s way too easy to miss out on how this can build a powerful workforce there for each other everyday.

Here are 18 ways to empower, encourage, and build a team that thinks of itself as a family…

1. Let them try.

2. Let them make mistakes.

3. Set goals with them.

4. Hold them accountable.

5. Tell them you are proud of them.

6. Fight for them.

7. Let them learn to fight for themselves.

8. Do not let fear dictate.

9. Look them in the eye when they talk.

10. Let them dream.

11. Let them see you dream.

12. Let them create.

13. Let them imagine.

14. Listen, listen, listen to them.

15. Give them grace.

16. Take breaks.

17. Learn to adapt.

18. Embrace who they are.

“Tell a child, a husband or an employee that he is stupid or dumb at a certain thing, that he has no gift for it, and that he is doing it all wrong and you have destroyed almost every incentive to try to improve. But use the opposite technique, be liberal with encouragement; make the thing seem easy to do, let the other person know that you have faith in his ability to do it, that he has an undeveloped flair for it — and he will practice until the dawn comes in at the window in order to excel.” ~Dale Carnegie

Connect with Ted Rubin

Ted is the co-author of Return on Relationship™. Pre-order your copy here. Ted is also the Chief Social Marketing Officer at Collective Bias.

Follow Ted on Twitter @TedRubin.

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Author: TedRubin

Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains a shareholder. In the words of Collective Bias Co-Founder John Andrews... "Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!" Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. Return on Relationship, ROR, #RonR, is the basis of his philosophy… It’s All About Relationships! His book, Return on Relationship was released January 2013. His new book, How To Look People in the Eye Digitally, was released January 2015. Connect with Ted at TedRubin.com or @TedRubin.

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